Smart Digital Marketing Content Strategy in the E-Commerce Era
DOI:
https://doi.org/10.556442/eabmij.v8i01.1190Keywords:
Smart, Digital Marketing, Content Strategy, E-Commerce EraAbstract
The development of information technology has transformed the marketing landscape in recent years. Marketing communication methods, previously traditional and conventional, have now been integrated into the digital world. The e-commerce era is a time when buying and selling goods and services occur electronically via the internet and digital networks, transforming the way consumers shop and businesses operate by offering convenience, broad market reach, and operational efficiency without the constraints of physical space, supported by technologies such as mobile applications, artificial intelligence, and digital payment systems. The purpose of this research was to understand smart digital marketing content strategy in the e-commerce era. This study uses a descriptive method to answer the research objectives. This study uses secondary data to provide information and address the stated research objectives. Research results show that smart digital marketing content strategy in the e-commerce era centers on high-quality and relevant content, data-driven personalization, the use of SEO and social media, influencer collaboration, paid advertising, with customer experience through retargeting and chatbots.
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